Top 5 Fashion Games in Mexico: Q2 2024 Performance Review

In the second quarter of 2024, the fashion gaming segment in Mexico showcased impressive performance metrics across the top five applications. Here’s a detailed look at their performance, derived from Sensor Tower data.

Project Makeover by Magic Tavern, Inc. saw a varied trajectory in downloads, revenue, and weekly active users. Downloads peaked early in the quarter with 97K in the week of April 8, before experiencing a more fluctuating trend, ending the quarter at 46K. Revenue showcased a steady pattern with a slight rise towards the end, culminating at around $21K in the final week of June. The app maintained a strong user base, peaking at approximately 599K active users in early April, although this number dipped to around 500K by the end of June.

Left or right: Magic Dress up from ABI Games Studio presented a consistent download performance, starting with 97K in the first week of April and stabilizing around 67K by the end of June. The app did not generate any revenue during this period. Active users displayed a positive trend, increasing from 183K in early April to a robust 232K by the end of the quarter.

Hair Salon: Beauty Salon Game by Bravestars Games had a steady climb in both downloads and active users. Downloads began at 63K in early April, peaking at 68K by the end of May, and slightly tapering off to 46K in June. Although revenue was minimal, it saw a small increase, ending the quarter at $42. Weekly active users started at 173K and saw a gradual rise, peaking at 193K towards the end of May, before settling at 177K by the end of June.

Makeup ASMR: Makeover Story from Stella Joy Studio experienced a significant presence in the market. Downloads began at 94K in the first week of April but saw a gradual decline, stabilizing around 34K by the end of June. Revenue remained relatively stable, averaging around $300 per week. The app boasted a strong weekly active user base, peaking at 1.38M in the last week of June, indicating a solid engagement throughout the quarter.

The Ink Shop - Tattoo Art ASMR from Bravestars Publishing demonstrated a dynamic increase in downloads and active users. Starting with 4.3K downloads in the first week of April, the app saw a substantial growth, reaching 79K by the end of June. The active users mirrored this trend, beginning with 2.8K and escalating to 167K by the end of the quarter. Notably, the app did not generate any revenue during this period.

For more detailed insights and data, visit Sensor Tower. The performance of these top fashion games highlights the diverse engagement and growth within the Mexican market for Q2 2024.